Twitter for business offers quite a bit of potential if used effectively, and could possibly make you a lot money.

Twitter isn't just a fad. Whenever very high profile individuals begin evangelizing Twitter, it's worthy of closer examination. Here's precisely what some of those gurus explained:

Duct Tape Marketing's creator John Jantsch recognized three large advantages of Twitter, "(1) I gain great insight while i ask questions, (2) let's be realistic, I get traffic and also (3) people in Twitter spread my personal thoughts to fresh places."

Tony Hsieh, Boss of Zappos.com stated, "We've found that Twitter is a huge great way for us for connecting on a more individual level with our staff and customers. We employ it to help build our own brand, not generate direct sales. It'd be like inquiring how does providing our telephone number for customer care translate into new business if they are mostly non-sales-related calls. Ultimately, Twitter helps push repeat customers as well as word of mouth, but we're not necessarily looking to it as a means of driving quick sales."

Bestselling writer David Meerman Scott said, "I have got personally connected with countless people I normally wouldn't have, and I arranged an interview on NPR plus a big daily newspapers using Twitter."

Copyblogger's very own Brian Clark said, "Twitter Search is surely an amazing way to observe what people are saying concerning your products or solutions. For example, I'll do searches for Thesis Concept and people will be communicating with them about our Live journal Theme. I'll use the respond function to answer the particular question, which has triggered direct sales. Plus, my own answer creates knowing of Thesis for others that follow me. It's a sort of constructive promotion."

Can Twitter really help my organization or is it a complete squander of my valuable time? Well known people engaged in it say yes!

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